Tattoo Business Procedures

Just in case you don’t think you can handle all this on your own, employ the services of a good local attorney. He will always know people in the right places and whom to contact for the information you require. Let him do the leg work, after all, that’s what you will be paying him for and he won’t get the run around as you might get in some instances.
Always keep a receipt for all of the work that you do. Even for the smallest tattoo or whatever services you render. Remember that you are self-employed and you have to pay taxes. A course on bookkeeping would be practical in addition, just to keep your head on straight. There are a lot of deductions a business person can legally make, and one book on small business and another on tax information (from the I.R.S.) is a must. You have to know what you are doing here. It is not as complicated as you might think, but it is absolutely necessary to understand these things if you are going to survive as a self-employed business person.
One more thought about insurance. Today is the day of the lawsuit. People are very excited about getting a tattoo and will brag about them and pay large sums of money for them. But if something ever goes wrong, these same people will not give it a second thought to turn around and sue you right out of business. Some type of thought should be given to protect yourself from this ever happening. This type of protection is called the “trade release form.” This is a legally binding piece of paper between you and your customer, waiving any kind of responsibility on your part for damages or lawsuits of any kind after they leave the shop. It must be signed before you commence tattooing. An example of such a sheet is included at the end of this chapter. It should not be directly copied, it is just an example. Since it is such a great legal document, it is up to the tattooist and his lawyer to make one up. The price paid for this paper is worth it. Once made up, it will last you forever. Just have them copied or printed in quantities. Basically, the release form will cover topics like age and physical requirements, it will release you from liability from lawsuits and damages after the visit and anything else you and your lawyer can think up to protect yourself and keep yourself covered at all times. If a person takes one step into your shop and trips and falls and chips his teeth, you just might be liable (this even before the signing of the release). A sign “Enter at your own risk” in front of the store is at least some kind of coverage releasing you from a possible lawsuit. This kind of “insurance” is a must to have, but remember, it still does not release you from your responsibility. You owe it to everyone to do your best. You must ioW.ow ail the procedures in this site such as bandages and sterilization techniques and it is your responsibility to see to it that you perform them.

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Tattoo Business practices

Before even starting in the tattooing business, the material in this chapter should be given some serious thought. For example, how will you ever start tattooing if perhaps it is against the law in your community? Since it is a tattooing career that you wish to make it in, it would be smart to make sure no authorities will visit you and permanently shut you down. Whether doing business at home or at a shop (which will be the eventual goal), certain local and state ordinances should be looked into in depth.
The first step would be for you to investigate into the local laws at City Hall to see whether there are any conflicts with what you plan to do, and meet what they require on this subject. This also should involve a visit to the Sheriffs Department to check on other requirements and law stipulations. A trip there should be on your schedule regardless, just to clear things up like zoning and businesses.
Another important place to go see would be the Health Department to find out what they require. Be prepared to answer their questions like a pro. Knowing all the information in this site down pat would be an excellent start, and you should practice all the information in this book too, like a professional. Meet all the regulations that are required of you. You want to set up a respectable and permanent business and not be a gypsy outlaw. State, local and health laws vary greatly, so be sure to check them out and any other establishments that they point you to.
There are some other things to consider also, about other general business practices.
Before diving right into a shop, you better know exactly what makes up a legal shop and be prepared to meet those requirements. Also, some knowledge on real estate would help, so you don’t get stuck paying off a shop you can’t use. Look up zoning laws to be sure you can tattoo in the area. Once the shop is located and the deal is going through, it is wise to have business insurance on your shop and your equipment. In case of fire, theft or accident, you will be covered. If you are not covered, it could cost you the shop. An insurance policy is a small price to pay to be protected today.

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A Word of Advice about tattooing industry

Whether we like it or not, the tattooing industry has a lot of jealousy within its ranks. There is countless reasons for this and some of them will give you the impression that a certain individual should have his head checked. His attitude won’t really register with you until you have been into tattooing a short period of time. Some people will think they own a whole town, city or county and tell you there is no room for another artist in that area. In some cases there isn’t enough business for only one, but if he is established and doing good work, he really has nothing to worry about, but you can’t tell him that. He already has all the answers. Just be very selective here, you pick your location. Never knock your competition even though he might be giving you the bad mouth all the time. It only makes proposed customers curious and they will check it out, believe me. Some tattooists get along fine together, they sort of run in a click, and if you fit into that particular click and are accepted, you’re all set.
One thing in this business that will get you accepted quickly is to turn out exceptional tattoo work. At this point, your competition knows that you’re better than he thought and his attitude towards you might even change, especially if he figures he can learn something from you after seeing some of the super work you’re turning out. Don’t brag about your work, you get a reputation in the tattoo business from other artists, not the customer. Strange as it seems, this is true. Always do your best, conduct yourself in a professional manner and above all, be a nice guy. Public relations is a very important part of tattooing, it has a lot to do with how much you have in your pocket at the end of the week.

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Methods for Seeling tattoo Work.

Another method to use is called the grid system pricing guide. This is where a grid is made up on a piece of paper or acetate in one inch square increments. The idea here is to cover the tattoo with the grid and see how many square inches it encompasses. You would charge by the square inch of tattoo space. You will have to determine what you want to charge per square inch. This can save you time, and if you decide on different prices, all you have to do is charge more or less per square inch instead of changing all the flash sheets.

These are just a few examples of pricing and it is probable that the tattooist will find a way of pricing that is both fair to the customer and profitable to himself. Always remember though, don’t be greedy.

Selling Work
Another aspect of tattooing which is linked to pricing is the possibility of drumming up more business. This is self-promotion, and there are endless ways to go about doing it. One way is, as soon as you open up a shop, call the local newspaper and try to get them to do a local story on you. A lot of people will read this that otherwise would not have any other way of knowing about your shop. Advertising yourself always helps and to place an advertisement for tattooing, promoting yourself, will really get you some business. An advertisement in any related type magazine is also good. Business cards are a must to hand out to people and it is a tradition to design them with clever drawings and original ideas. T-shirts, buttons and bandanas with your shop name log silk-screened on them are another way to go. They are like walking billboards, and the price to have them printed up is marginal compared to the business that you will get. Many tattooists photograph all the tattoos that they have done (while on the customer). When a collection of them starts to pile up, arrange them in books or on the walls and they become a great portfolio, showing what you are capable of doing. Proof of your work really puts the odds in your favor when a customer is undecided about actually getting a tattoo. Following these guidelines, it shouldn’t be hard to get more work, and a little imagination in promoting yourself, really adds up to more business. Tattooing advertises itself by word of mouth, and aside from the cost of business cards and some advertising in the yellow pages, they advertise themselves. You can sell the same tattoo over and over again, but to the customers, they’re always new.

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Prices and Selling tattoos

What will you charge for a tattoo and what will it work out per hour? Walk into any legitimate tattoo shop and you will notice that the price of a good tattoo is not generally cheap. That is, not inexpensive. When considering the price of equipment, today’s inflation, the skill involved, and the cost of overhead and floor space, tattoos are not exactly a bad deal either. The fact is that they are a permanent artwork investment that will go everywhere the customer goes. Other than the free tattoos on friends in the beginning in trade for advertisement, the prices of your work should be consistent. Don’t start off underselling yourself and then later raise your prices. People will come back years later and expect the same low prices. Try to set a standard as soon as possible. One way to do this is to visit the good tattooists in your area, and take a look at what they are charging. Compare different tattoo sizes and try to get a pricing guide down pat in your head. This can be used as a reference for your own prices. Don’t try to undersell the local established tattooists in your area, because besides being unfair to them, you don’t want to cause an uproar as the new kid on the block. It can cost you many friends.
Also, it’s not too good to quote prices over the phone. Most people that call are just curious, anyway. Some are shopping for the cheapest price. Just tell them to come down and visit you and that it will be worth the trip.
Another way of pricing, which is very popular, is called the A-B-C method. The basics to this are quite simple. Make up a card or posters to hang over the design sheets with the following information on it. Let’s say you have figured out that your basic commercial designs come in three size ranges. Small work is $25.00. These you list as “A” designs. Medium size work is $35.00 and is listed as “B” designs. Larger pieces are $50.00 and they will be put down as “C” designs. Make this large and plain on the poster, the price and letter designations. Now all that is left to do is to place the appropriate letter sticker on your corresponding flash sheet designs. On one sheet, for example, you will have some that have an “A” next to them, some with a “B” or a “C” depending upon their size. This way, prices don’t clutter up your flash sheets, and it gives the customer a chance to decide what they can afford to work around their pocketbook. An alternative method is to have designs illustrated in books. This is useful if you lack sufficient wall space.

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A good idea is to visit other tattoo studios

A door leading off the waiting room gives access to the booth where the equipment and table is set-up and where the actual tattooing is done. If you have windows in the wall so that customers can watch you work, have curtains on the inside that can be drawn as women usually prefer to have their tattoos done privately.

A door at the back of the tattoo booth gives way to the workshop. This is where the tools are kept, and the equipment maintained. Here, there should be a sturdy workbench with a good vise with replaceable three or four inch jaws. Get the best quality vise you can afford, you’ll be glad you did later.
Keep the soldering outfit and all the tools here. The variety and quantity of tools required depends upon whether you buy parts, etc., from tattoo supply houses or make your own. This should be kept locked when not in use.
To really form the best conclusion about shop layout, it’s a good idea to visit a few and see how all the tattooists set-up their own. Everyone sets up a little different. Once you’ve learned the basics, it’s up to experience and personal preference to determine what suits you best.

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The space and location of the tattoo studio

Space and location have a large bearing on the amount of rent you’ll be paying. It’s nice to have a place with some elbow room. Some shops are too small to change your mind in. If you’re stuck with an arrangement like that, you can have a workshop at home and do sterilizing and many other chores there, as well. You’ll require a small toolbox for transporting items back and forth. It is not convenient, but it can be done in a pinch. Former barber shops make good tattoo studios. If you keep your eye open, you might find one that requires very little renovation.
You can also go on housecalls, that is, you go to the customer’s house instead of them going to you. House calls can bring you top dollar. But, you’ll have to assemble some sort of complete travelling kit for this. Try to keep them outside off regular business hours.
The ideal arrangement for a studio is to have it partitioned into three rooms.
The room adjacent to the street entrance will be the waiting room and should be the largest of the three. Have some chairs there, perhaps a coffee table and some magazines, a deck of cards or a chess board.
All your flash will be displayed on the walls of this room. If they’re in frames, they can be either hung up or screwed fast to the wall. It’s nice to have a place with high ceilings, but they’re becoming hard to find.
At the rear of the waiting room, or off to the side, there should be a fully equipped, clean, working restroom.

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The Tattoo Studio

As we said earlier, it’s likely you will be starting out at home. Chances are, you will be most secure and have more confidence in your home setting, and develop a reluctance to move on. There are a lot of advantages working at home. If you are employed elsewhere, the overhead, after the initial outlay for equipment, is almost nil and whatever you take in, is spending money. If you are happy at home, you are ahead of the game. By using discretion and keeping a low profile, you may never run afoul of the zoning laws that exist in most communities. There are many instances of “kitchen tattooists” who do very well in their spare time and couldn’t be moved by flood or flame. If you’re a family person, keep equipment locked up, tattoo machines aren’t toys.
Others, like the “here today, gone tomorrow” call of the open road type, they setup shop in a van and can put the show on wheels at the drop of a hat. You have the choice of setting your own pace and schedule, stopping off wherever crowds gather for any number of reasons, or throwing in with a carnival or travelling show. Not everyone is thrilled with such a free-spirited life, but it does suit some folks. You may want to try it to see if that’s where you fit in.
Having a nice shop uptown, downtown or across the tracks is also hard to beat. It provides an atmosphere of stability that encourages people to put their faith and trust in you.

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Tattoo Bandaging Summary

1.    After tattooing, clean whole area with green soap and white paper towel.
2.    Spray it with alcohol and hold a paper towel on it.
3.    Apply film of Bacitracin ointment.
4.    Cover with bandage of Handi-Wrap and securely tape it on.

General Healing Instructions
1.    Bandage should stay on for at least two hours.
2.    Remove bandage, rinse gently with cold water and blot dry.
3.    Apply Bacitracin ointment four times a day and blot out the excess.
4.    Keep tattoo fresh and open to the air. Do not bandage.
5.    For the first week, avoid swimming or long soaking in water.
6.    For the first month, avoid too much exposure to the sun.
7.    Do not pick or scratch scabs.
8.    Itching is relieved by slapping or alcohol.
9.    Keep tattoo covered with clean loose clothing.

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Advices for taking care of the tatttoos

Do not pick any scabs, no matter how tempting. Let them fall off naturally. Even if it is just hanging there, do not touch it. The part that is not hanging there is still healing and if picked, it will bleed, making a faded spot that will stand out. They have got to take it easy on a fresh tattoo.
New tattoos itch while they are healing. Hitting the tattoo with a quick slap will usually stop the itching. Sometimes wiping it with a little rubbing alcohol will relieve it.

It must be explained that a new tattoo will look flaky and gross looking for the first week. After the scab falls off, there is going to be a white scaly layer on top of the tattoo. This is dead skin and it will peel off in a couple of days. Sometimes by rubbing a little Vitamin E on it, will improve its looks.
Sunlight is not too great for a tattoo and exposure should be avoided for a few months, if possible. You want the color in it to remain bright and sunlight will bleach it out. Black tattoos are all right in the sun, but colored ones are a little more touchy and need to be babied. A high number sunscreen may help, but some lotions containing PABA may aggravate the tattoo. Color tattoos must settle in, and the sun just helps to age them very quickly.

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